THIRTEEN STEPS TO SUCCESSFUL TRADE SHOW SELLING
Combining entertainment, education and experience for better selling and communication.
HOW TO BREAK INTO SHOW BUSINESS
HOW TO BREAK INTO SHOW BUSINESSGeorge Schindler has created an unique half-day seminar teaching the techniques needed to engage, qualify, and zero in on the prospects you want to attract and sell at a trade show.
The program covers the following:
- “Why are you there?”
- Pre-show mailings and meetings
- Product demos
- Staff Training
- Preparations
- Dress Code an Physical Appearance
- Body Language, Stance, Speaking Voice
- Engagement, Approach, Opening Lines
- Qualifying the Visitor, Asking Questions
- Recording and follow-up on Leads
- Hecklers, Time Wasters
- Market Analysis, Post Show Debriefing
- Motivation
All this in a most entertaining and well remembered session!